Variable Data Printing is producing a printed piece that is personalized to the recipient and highly targeted. With the "my world" attitude consumers have today, personalization and one-to-one marketing is here to stay. There are many ways to produce personalized pieces through ink jet technology, selective binding, digital printing, and so on. More importantly, the database management and profile of the end user is what will make a strong campaign. We have the capability to produce highly personalized variable data printed projects. Midstates Media can help with the front end, while Midstates Printing, Inc. will produce the finished product.
One of our clients uses the spending habits of its clients and assigns a coupon based on the level of money spent. Then, each printed piece gets a specialized coupon with products/services that fit that customer; it is even personalized with the customers name on their coupon.